Time Block is Swiss-made age defying beauty brand that enhances not just your physical appearance but also keeps you healthy and youthful inside. The aim is to bring about brand awareness though it's premium cost might turn some away.

 

We wanted bring the brand beyond just like any beauty brand by launching a Singles' Day campaign called "#TimeToLoveYourself" reminding the singles out there that they deserve to pamper themselves with nothing but the best.

 

EXCECUTION

We launched a print ad and social media post plus an activation campaign (see video below) . The key visual was designed to have a "shelf" made up of 11.11 that houses all the products message is to "showcase your best self inside out"

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The campaign increased awareness traffic by about 21% after two weeks it was launched.

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