As all the restaurants and cafes around the country started to enforce its citizens to wear a mask before entering its premises, Starbucks wanted to create a "soft" approach to bring across this message during the holiday season. I created a clever and simple tongue in cheek idea using the brand's iconic Siren which was partially covered up by the takeaway holder to juxtopose of her wearing a mask. The idea was effectively executed as in-store posters as well as on social media platforms.