Task

Create an awareness campaign for Pocari Sweat and highlight its key product benefits which is based on scientific research that differentiates itself from its other competitors in the market. 

 

Insight

We discovered an interesting fact that an average person continually sweats regardless of whether there's physical activity, that's why there's even more a need to replenish when we do sports.

 

Idea/Execution

Using the "continuous line drawing" style which illustrates  different people engaging in physical activities with one single line to connect the lines back to the bottle from each activity itself without any break in between to bring out the idea of "There is no break sweat, that's why we need to hydrate ourselves" Each of the sports character highlights an interesting product benefit of Pocari Sweat. The headline font was also illustrated to go with the line drawing style.

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