The Challenge 

Get the younger generation to go for their vaccination as they do not see importance of it so as they don't fall under the vulnerable category and they are also uncertain about the side effects after the jab.

 

The Solution 

To reach them effectively, we did a 15 second video on TikTok, and engage medical staff who also happens to be influencers to share the side effects in a groovy way so that the information will not be dry and boring. The whole idea is also to let them know that different people reacts differently to the same vaccine which is normal.