PARK MALL
"Dashboard"
(Pitch awarded)

Task: To promote the Great Singapore Sale at Park Mall and highlight their selected designer furnishing pieces and while giving away a car.

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Execution: Having the idea of having the furnishing designer pieces from the tenant's catalogue decorating on the dashboard of a car in a nicely juxtaposed on it, gives it a sophisticated and aesthetically clean look fits in with the brand look and feel of the mall rather than being too hard sell. Which is also the reason why the job was awarded based on the client's feedback.

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