Known as the "hidden cancer" Pancreatic Cancer is harder to detect than the other cancers, making it deadly.  And by the time you do, it may be too late.  Fighting a cancer is like fighting a war. To bring across this message, we use the 360 technique to map up a war-torn scenario, and we hide the words "PANCREATIC CANCER" somewhere inside the picture and ask the audience to try and look for it to bring across the idea that it is hard to find. The main purpose is to get people engaged and spread the awareness message and them not to ignore the signs and go for early detection.  The facebook post links to the Verita LIfe website page on articles about Pancreatic Cancer.