Task: is to drive awareness for ages 65 and above about the importance of having a flu vaccine.  Unknowingly to most people, especially to the older generation, flu can increase the risk of stroke up to 8 times and 10 times for heart disease for ages 65 and above.

 

Results: Using this insight, we created an animated social post of conversation between two elderly friends in a toungue in cheek manner and in less than 2 months, it garnered over 2 million views on Facebook.

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Here's the link to the post: https://bit.ly/425Plry