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PANCREATIC CANCER DAY
"FIND THE HIDDEN CANCER"
CONCEPT I DESIGN I CREATIVE DIRECTION I ILLUSTRATION
FMCG I F&B I BANKING I MILITARY I HEALTHCARE I BEAUTY I AUTOMOBILE I GOVT
LTA
SGRAIL INDUSTRY SCHOLARSHIP
Brand Digital and Social Campaign
Objective
To demonstrate SGRail Scholarship is more than just a regular scholarship or career path but also how important it is in impacting the economy and society in Singapore.
Solution
Statistics show more than 3.5 million communters are taking the train every day. The idea is to showcase the importance of the role played by the SG rail Scholars, I chose some key commuters of different profiles impacted by that role played from the disabled to school children and working executives to family and blending in as as part of the "hero" figure to give a more inspiring creative approach. The idea was applied to online such as GDN Banners, Social media posts.
Key Visuals
KV 1 for Rolling Stock Engineer
KV 2 Systems Engineer
Partners Carousel Social Posts
Using various images from screenshots of upcoming film by SGIFF to highlight on the various lineup at the event.
GDN Banners
336 x 280 Rolling Stock Engineer
300 x 600 Rolling Stock Engineer
336 x 280 Systems Engineer
300 x 600 Sysytems Engineer
970 x 250 Rolling Stock Engineer
970 x 250 Systems Engineer
Carousel Posts
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