Lenovo introduced a new tablet have their users in mind as they use the tablet differently depending on their activity whether  it is for gaming, watching a movie or reading a book. Each has a different way of holding the tablet. This flexible usage was how it got its name "Yoga Tablet".  The idea came from the interesting name itself by playing on "flexibility" Visually make it sophisticated and we wanted to use the silhouette of a woman doing yoga and the pose to be similar to how the product stands. A backlight was added to create a dramatic effect on the product like it's on a stage than just a table. The client loved the idea and it was applied to Facebook Carousel ads, Landing page banners and Google display ads.