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KIT KAT
"BREAK" THE CODE
 

Problem

As online verification gets more complex due to A.I. era, more time is taken to complete them. Consumers are getting more frustrated when comes to two-step verifications such as theCaptcha code where they need to identify the imagery or word to fill up the box.

Catcha codes.png

7 in 10

people are frustrated when they fill up online verification to proof that they are humans and not bots.

Survey conducted by One Poll

Solution

We recreated two of the most commonly used Captcha tests with a little bit of twist. For the image verification, instead of the usual boring traffic lights/cars, we used Kit Kat images we found on the internet and asked them to identify with the word “chocolate”. Once completed, they will be rewarded with a free bar of Kit Kat chocolate for their effort.

Code 1.jpg

Image Verification
 

Code 2.jpg

Word Verification
 

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We turned their frustrations into rewards by rewarding them for being human.

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