When the founder of Ikea group, Ingvar Kamprad passed away, he was known to be very humble and leads a frugal lifestyle. So we decided to do an "inexpensive" and  simple tribute to him which he would probably approve of. We customised the Ikea instructions manual which is then "secretly" slotted into the regular Ikea product boxes. Once an unsuspecting customer brings home the product and opens the box, instead of having the usual step by step guide, it shows the Ikea character, not engaging in any activity except holding a mobile phone with a QR code looking sad.  The message reads"Let us take a moment of silence to remember our dearest founder Ingvar Kamprad". The code leads to a website dedicated to the founder, where more people can learn more his legacy.

 

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