Task

Sanofi wants to launch a Phase 2 campaign that reaches on ground audience islandwide to encourage the senior citizens to go for a flu jab to protect themselves.

​

Execution

Getting a flu jab can be a challenge especially for the older folks, we wanted to have a simple visual aid to show that by doing so, they are not just doing for themselves but also for their loved ones. The visual and messaging has to be simple and not look threatening. A clever visual play someone rolling up his or her sleeve to show not just the action of getting a daily task done but also when getting a flu jab for themselves. The strategic media buy was extended not just to MRT and  bus stops stations but also hawker centres return tray stations, mobile trucks with LED screen(to play the TVC) that moves to different heartland areas, HDB block media channels and community centres to reach out to our potential audience. The copy on each collateral was also customised according to where it appears. The social media animated post on facebook also hit over 2 million views on the first two months of its launch.

​