Task: To promote the HSBC Visa Platinum Credit Card which is a rewards card for the whole family.

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Idea: Using the HSBC hexagonal formation by splitting different parts with each part relating to a different pleasures of life of a family member, whether it's food, toys, holiday of the family coming together as one with the help of the VPC card.

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Execution: The idea was applied on social media media channels using animation to make it more interesting and media buy on outdoor bus stop 6 sheet posters in the city and heartland areas near the shopping malls, places where families hang out.

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