According to a study conducted by recruitment consultancy Morgan McKinley, an average worker in Singapore clocked 2371 hours in 2016, the longest hours in the world.

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HSBC wanted to promote their Visa Platinum card. So instead of doing the usual tactical lifestyle TVC, we decided to do a social experiment video based on this insight.

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So we ask different families both adult and children from different racial background in Singapore some questions,

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For the adults, we asked them, "If they do not need to work tomorrow, what would you do?"

For their children, we asked them" If they do not need to go to school tomorrow, what would they do?"

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Both their answers turned out to be quite interestingly different. Please watch the video to find out.

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The feedback from people who watched the video was heartwarming and we saw an increase of over 150% sign-ups for the credit card after the launch of the whole campaign.

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