Problem

 With so many gyms islandwide, the ads are all saying the same thing which is health and fitness. How do we break through the clutter in terms of both design and messaging? 

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Solution

To differentiate Gym Pod from the other gyms, we treat every audience as an individual by highlighting personal reasons or goals why people workout rather than the cliche health and fitness messages and we want to do this without fat shaming anyone. The tone and manner was fun, relatable, using the tongue in cheek messaging to engage the audience. The use of strong typographic and photography treatment gives a dynamic look to the brand.

 

Instagram contest:

We launched an online contest to engage the audience by asking them what is their reason for working out. The winner with the best comments will win a one year free access to any of their gym pods. Some of the reasons commented were hilarious while some were emotional that got people talking. 

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Oudoor activation:

We use the gym pods to drive campaign message on ground by cleverly branding with the them on the gym windows with the reasons for working out to juxtapose with the gym goers there.

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Corporate sales slide:

A digital sales kit was created to present to the corporate offices. A strong identity was applied using the black and white typographic treatment to bring out the brand colour stronger and gives it a more dynamic look to the design. The sales kit was presented by The Gym Pod management through zoom calls to company staff. The design is all done in slide format so any new information or images can be easily updated anytime from anywhere.

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