Fanta launched a new bottle design which resembles the shape of an orange squeezed in a twisted manner which is reflected on its new bottle. In collaboration with Golden Village cinema, which is mostly serving Coke, we wanted to get moviegoers to enjoy Fanta instead. Being a fun and bold brand, I want to say more than just a typical "new launch" message. I want to associate with movie plot twist, and played with the bottle "twisted" design. For the promo, instead of paying for the movie ticket, the twist was they get rewarded with a free movie ticket when they buy a Fanta. The banners were advertised on movie review pages and social media pages which became relevant to the reader to reveal the teaser message.