Task: To launch a nation wide campaign to inform and educate them about guarding against scams from calls and digital devices as cases were on the rise during the circuit breaker period.

 

Execution: The idea of using common "mishaps" in everyday life to illustrate the urgent need for cyber security. The colour treatment is to make the campaign more impactful and eye catching. A series of ads from bus stops, social media and tvc which featured various age groups and racial profiles to inform and educate them of the scams and what to do if they encounter one.

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