As Chinese in general are superstitious and believe in luck, we want to launch a lucky draw contest to increase spending from the existing BOC cardholders by giving them a chance to win a dream car or a vacation. Using the Chinese character "yun" which also means luck in Chinese to integrate as a main key visual element gives it a distinctive oriental identity of the brand. The idea did not costs too much as it was executed as a poster the BOC premises and social media posts. However, there was an increase spending of 25% from the cardholders after the launch of the campaign.