THE PURPLE SYMPHONY
"STANDING STRONG"

Task: To create a branding for The Purple Symphony, an inclusive orchestra comprising talented musicians with and without disabilities. Its members play a range of Asian and Western instruments. Launching their first event after Covid, the theme is "Standing Strong", to encourage fellow Singaporeans to stand together and overcome the things we lost from the pandemic. 

Execution: We designed a lock-up for the event with elements of the 5 key instruments from the orchestra and each having a vibrant colour symbolising a beautiful tune it carries. They overlap each other like coming together as one "strong tune"

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Prior to the regular materials such as posters,. we also recommended to design positive stickers for watsapp to drive awareness for the event as people can download and have fun to spread the positive message in "standing strong".