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JOHNSON & JOHNSON VISION
CATARACT TOOLKIT

 

Objective
To design a Cataract Kit to hold their brochure which we designed to be used up the Optometrists globally to help dignose and explain to Cataract patients about their condition.

Solution
I decided to push the idea further by making it more interesting and interactive by creating a Cataract toolkit that not just holds the brochure but comes with individual slides to test the different blurness seen in a picture. Each slide represents a different Cataract condition so it's easier to help the Optometrist to identify the of the Cataract condition for each patient.
 

The Cataract Toolkit
 

MOck up.jpg

Front view
 

Individual slides
 

Slides are specially printed on transparency by masking out the blur areas that of the picture which reflects on the Cataract condition. Once slotted in, you'll be able to tell the difference by comparing one slide to the next.

JJVC03385C Asian Fit Patient Tool Standee 11 Jan 2023 FA.png
JJVC03385C Asian Fit Patient Tool Standee 11 Jan 2023 FA.png
JJ standee moxk up-16.jpg

Back view
 

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