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PANCREATIC CANCER DAY
"FIND THE HIDDEN CANCER"
CONCEPT I DESIGN I CREATIVE DIRECTION I ILLUSTRATION
FMCG I F&B I BANKING I MILITARY I HEALTHCARE I BEAUTY I AUTOMOBILE I GOVT
JOHNSON & JOHNSON VISION
CATARACT TOOLKIT
Objective
To design a Cataract Kit to hold their brochure which we designed to be used up the Optometrists globally to help dignose and explain to Cataract patients about their condition.
Solution
I decided to push the idea further by making it more interesting and interactive by creating a Cataract toolkit that not just holds the brochure but comes with individual slides to test the different blurness seen in a picture. Each slide represents a different Cataract condition so it's easier to help the Optometrist to identify the of the Cataract condition for each patient.
The Cataract Toolkit
Front view
Individual slides
Slides are specially printed on transparency by masking out the blur areas that of the picture which reflects on the Cataract condition. Once slotted in, you'll be able to tell the difference by comparing one slide to the next.
Back view
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