On breast cancer day, instead of asking people to be aware to check for breast cancer which could instill fear due to the uncertainty, we wanted to tell them that there is more than one way out by highlighting many treatment options available. Hence they did not have to worry even if the screening result was positive.

 

With $0 budget, we created a maze in the shape of a breast and challenged people to find more routes to solve the maze. In less than two weeks launching the post, the traffic increased by 35% versus the other posts. People enthusiastically posted the solutions in their comments and clicked on the website to find out more about the available treatments from the clinic.