I gained my experience as a graphic designer, then worked my way up as a Senior Designer to a Senior Art Director.  Gaining my experience from traditional media such as print, and slowly moving on to digital and social. I believe a great idea shouldn't be limited to just one platform alone. Having worked with agencies on various platforms such as social media, packaging, outdoor, print, activation etc. I'm also skilled in illustration and have done for some of the jobs which art directed, which one of them also won a pitch which is fully illustrated.

 

Some of the accounts I’ve handled are key brands such as CIMB bank, SC Johnson, Singapore Army, VivoCity, Singapore Airshow, Absolut Vodka, Chivas Regal, Mecedes Benz, Borneo Motors, Starhub, HSBC, Tourism Australia, Visa, ST Kinetics, Fraser apartments, Singapore Airforce etc. I have the privilege to work on some pitches with MNC agencies during my freelance stint. I’m able to translate business strategies to creative ideas which also explains why I’m also actively involved in presenting the ideas to the client. I have led a creative team for pitches and have won several accounts as a senior creative in some of the agencies I’ve worked with.

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When I'm not working, I would probably be spending my time experimenting with new recipes in the kitchen, painting on canvas, playing the guitar or lying on my sofa bed watching Netflix. That's how ideas come about